Biomimicry is a promising approach for driving innovation, study finds

(GOJO Industries) A case study, 'Biomimicry: Streamlining the Front End of Innovation for Environmentally Sustainable Products,' shows that biomimicry, a relatively new field that seeks to emulate nature to find solutions to human problems, can potentially expand intellectual property, increase energy savings and accelerate product innovation. This case study, conducted by GOJO researchers, was recently published in Research-Technology Management (RTM).